Automotive and Transportation – Passenger Vehicles – Representative Projects Completed
- Assessment of the Adoption of Airbags in India’s Passenger Car and SUV Segments and Identification of Key Drivers and Barriers
- Assessment of Competitor Perceptions of Key Factors that Influence Decisions to Buy a Model in Passenger Car Segment and their Impact on Sales, and Marketing and Promotional Strategy of Competitors in B and C Vehicle Categories
- Assessed Launch Strategy of a Passenger Car Manufacturer and Assisting the Client to Develop Suitable Counter Measures and Tactics
- Developing a Rural Market Strategy for a Passenger Car Manufacturer in SUV Segment based on an In-Depth Evaluation of Perceptions at Competitor and Vendor Levels
- Opportunities to Enter Hands-free Telephone and Entertainment Systems Market in India’s Automotive Segment with Focus on Passenger Car Segment
- Assessment of a Competitor’s Dealer Level Pricing and Discount Strategy through the Mystery Shopping Methodology in the Luxury Car Segment
- Competitive Assessment of Target Companies’ Profitability on Select Models as an Ongoing Quarterly Tracking Study
- In-Depth Assessment of CNG and LPG Conversion Kit Market in Automotive and Industrial Sectors
- Profitability Assessment of Three Major SUV Models in Indian Market
- Assessment of Customer Unmet Needs in Select Passenger Car Categories
- Evaluation of Three Competitor’s Responses to Client’s Successful Launch of a New Model
- Assessment of a Competitor’s Dealer Level Pricing and Discount Strategy through the Mystery Shopping Methodology in the Luxury Car Segment
- Investigation & Assessment of Cost Reduction Measures by Target Companies
- Evaluating Entry Strategy for a Rear Seat Entertainment Supplier in Passenger Car Segments
For case studies please click here.